A First Look at Benjamin Moore’s 2020 Color of the Year
This uplifting hue marks a fresh start to a new decade of color.
Benjamin Moore just announced its 2020 Color of the Year as First Light 2102-70, a soft and rosy hue that’s “blooming with potential,” marking a milestone as a fresh start of a new decade of color.
“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” says Andrea Magno, director of color marketing and development for Benjamin Moore in a press release. “First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”
Along with picking its 2020 Color of the Year, Benjamin Moore released its Color Trends 2020 palette, which features 10 harmonious hues that will “guide us into the next 10 years and beyond.”
The palette includes Blue Danube 2062-30, Buxton Blue HC-149, Crystalline AF-485, Cushing Green HC-125, First Light 2102-70, Golden Straw 2152-50, Oxford Gray 2128-40, Thunder AF-685, White Heron OC-57 and Windmill Wings 2067-60.